Yellow Square Custom
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Good Businesses Rely On Good Custom Banners
Vinyl Banners Give New Businesses Much Needed Attention
An area in the town where I live is really starting to grow commercially. This is exciting, as many new national and local businesses are developing space and creating commerce and activity around our main square. We have all heard rumors about which business is going into which building, but until those custom banners go up confirming our guesses, no one knows for sure. Fortunately, most of the new businesses have temporary vinyl banners in place that say, "Coming Soon - Ladles" or similar pre-notifications. These custom banners generate excitement and talk about the new businesses and make people eager to experience them once they open.
The restaurant, Ladles, is a great example of a good custom banner attracting the right kind of attention. For months, while the building it is in was being completed, a temporary vinyl banner sign hung in the window with its name and estimated date of opening. My family and I pass that building every day, and the custom banners teased us for months. We couldn't wait to try it! And guess what? A lot of people felt the same way, because upon opening day, there was a line going out the door to try Ladle's offerings - all because the owners didn't wait to make good use of attention grabbing vinyl banners!
How Do Custom Banners Maintain Attention?
Ladles has been opened for a few weeks now, and business is still good. The vinyl banners have also evolved over the past few weeks, still urging people to come in and give them a try. What kind of custom banners are these? Well, for starters, that "Coming Soon" banner has been changed to a "Now Open". It is still a vinyl banner bearing those two words, but it lets people know that they are still new and worth a try. Also, many people may have missed the opening dates on the previous temporary custom banner, and it never hurts to remind the public of your new business.
Ladles also has a vinyl banner out in front of its building, with a graphic of a soup ladle and the slogan, "Hot Soup For Cool People." So catchy I remembered it without even trying! Ladles is tucked into a new brick building with several new businesses, so it must use custom banners to get noticed. Otherwise, the public might just assume the whole building was office space or even unused. Using a few different vinyl banners to draw attention to your new business keeps people looking and wondering - and eventually, trying you out!
Design An Awesome Vinyl Banner
Remember the soup ladle on the new restaurant's custom banner? It's the perfect graphic - simple, recognizable, easy to remember, and representative of the business. The coloring of Ladle's custom business sign is also well conceived - black lettering on a light yellow background. Contrast of colors is essential on a custom business sign to ensure visibility, and yellow is a color known to inspire appetites.
And take their slogan, "Hot Soups For Cool People". This slogan Ladles came up with is also a good one - relevant to the business, soups, and memorable with its opposite word usage - hot and cool. The phrase is also small enough to fit onto the vinyl banner without cluttering it up with too many words and leaving enough space for the lettering to be large enough for people to see from a distance. It is also very clever in that it compliments its customers - it lets them know that they are "cool." It's a marketing tactic that works, and Ladles has created an excellent design for a custom banner. No wonder people are spilling out of the doors to give them a try!
Don't Limit Your Use Of Custom Banners
The owners of Ladles did not order just one or two vinyl banners to promote their business. They used several - both temporary and permanent - to indicate that they were coming, when they were coming, what they are, and when they opened. Their clever use of multiple custom banners and effective sign design made people curious about them and eager to check them out. So when opening your own business, consider how useful vinyl banners are in building anticipation and excitement. Before you know it, you'll have a line out your door too!
About the Author
Robin Harrelson, also nationally known as TheSignChef, is a visionary in the sign industry. With her husband Tim, their live, interactive website provides instant access to unique online signs tools, how-to videos and corporate class custom signage.
For 23 years, TheSignChef has accumulated a wealth of industry-specific knowledge to create masterpieces which are guaranteed to delight! For the first time, TheSignChef is inviting us behind the scenes and into the "kitchen" to share secret sign recipes, tips and tricks. So come on in for a bite!