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In the Back of Luxury : Shanghai Women Carry Louis Vuitton Bags to Take Bus

Their monthly income are only 2000-3000RMB, but they will buy a Louis Vuitton bag in the monopolistic shop with the income of half an year, and then carry this louis vuitton bag to take bus, walking to go to work or go home.

 

In the night, Nanjing West Road. Watching from the bus window that have lots of bead, the lamplight in the street is bright and colorful. Louis Vuitton interlocking shop locates on the Henglong Square that beside the street. A man who is about 40, take a pile of 100 yuan RMB in his hand and counting one by one, then give them to the shop assistant. At this time, a woman is infatuated with a Louis Vuitton bag that costs 16000 yuan (2350 us dollars) and is paying the bill with her bank card in the second floor of the shop.

 

Several minutes later, she appears in the bus station beside the road. Like most ordinary citizen of Shanghai, her daily vehicle is bus and underground. At this time, you can’t imagine that the Louis Vuitton bag in her hand cost her 4 month salary.

 

There are many women of such kind in Shanghai. Their monthly income are only 2000~3000 yuan, but they will buy a Louis Vuitton bag in the monopolistic shop with the income of half an year, and then carry this bag to take bus, walking to go to work or go home.

 

To the foreigners that live in Shanghai, they don’t understand such action.

 

In their eyes, the person who can buy Louis Vuitton Handbags must be the plutocrat that have house,car with special driver.

 

A friend talked about the self-absorption of Shanghai people to luxury goods, “It’s more or less comes from vanity. The women in Shanghai like to compare with each other, the person who are in the same office will pay special attention to who wear new clothes and the brand of the clothes. In addition, their love to luxurious,dainty goods are natural, so they will pinch and save to buy name brand for themselves.

 

It makes the luxury goods like Louis Vuitton,Dior popular in Shanghai just because of this mind. Most of the people who are the custom of the luxury goods shop are not rich at all.

 

A girl who works in LVMH combine said, the girls who work in the largest luxury goods combine around the world, like she, always contact with top-ranking name brand during working and their boss will ask the employee to be equipped with good personal appearance and taste, though their salary are low, they all pay special attention to their appearance and won't buy counterfeit.

 

Their trick is to buy some name brand clothes (such as BCBG and so on) in small shop. Because clothes are mostly come from factory and are basically true, but the fittings, such as handbag, must be true name brand. Therefore, many luxury goods brand here have specific vendition aim, since no matter how expensive the goods here are, they can be sold. Recently the biggest cosmetic net, OKIC.NET, had enter into Shanghai stealthily. This net includes more than 400 Europe and America brand?more than 10000 color cosmetics?perfume?skin care product, and the price is more than 30% lower than in the emporium of Shanghai, so it attracts many Chinese female customer that between 20 and 45 since it opened.

In the back of luxury,why buy Louis Vuitton Handbags.

 

Of course, the women in Shanghai still have some methods to buy name brand costume with less money. Since the price of these luxury goods in the country are higher than in Europe and America, many beautiful girls will ask their colleagues or friends who go to foreign country for evection to buy something for them, but in this situation, the after service has no assurance. What’s more, many people in Shanghai like to buy some small fittings of the big brand, such as necktie,shoes,bags and so on. Some fashion experts said that there’s a big difference between buy a suit of name brand costume and buy fittings.

 

The first is the gap of income level. The person with lower income will buy some comparatively cheap fittings to seek for the feeling, and to indicate that themselves are also a member to this class. The second is the gap of taste. For the true big brand, it's impossible to reduce anything in the design, that is, it prefers to concision while this means excessively conservative to the person who don't belong to this class. 

 

Such kind of consumers own a big proportion in buying the luxury goods with comparatively lower price. The expert also said that the luxury goods dealers have a good knowledge about this point, so firstly they will introduce into perfume and fittings when they introduce into a brand.

The products that pay special attention to texture?handwork and quantity limitation, like costume, are seeking for reputation. However, the products with comparatively lower price, such as perfume and fittings, often make the highest profit and are the biggest profit source of these luxury goods manufacturers.

 

Huang Lixin, the general manager of Bentley car in Shanghai Company, consider that if you ask the person who are the consumer of Louis Vuitton Handbags the initiator of Louis Vuitton or why do they like the products of Louis Vuitton, more than 90% of them can't answer the question.hey just go with the stream to buy these goods.

Lifeng Combine in Switzerland is the second biggest luxury goods combine around the world, it's also the biggest famous watch combine in Switzerland. Francis·Kuto, the president of Lifeng Combine, Asia Pacific Ocean Company, said that there are three phases for luxury goods enter into a country or a region, the first phase is go on a fishing expedition, give a small scale selling to improve the reputation; the second phase is to carry out reeducation to the consumers after got some reputation; the last phase is that the consumers have a good knowledge of the brand and know the goods and the brand they needed.

 

He consider that the consumption of Chinese luxury goods is on the second phase, each luxury goods brand has a history of more than one hundred and had formed its own culture and style. However, among the current luxury goods consumers in Chine, less people know the meaning of these goods.

 

It seems that the public security in Shanghai is good. If it's in Guangzhou, these Louis Vuitton bags will be looted or exscinded within 24 hours.

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